Why do people use English to advertise?
Objective:
To explore some of the beliefs store owners have when using English to name their businesses?
Specific objectives:
List the main beliefs given by store and shop owners
Interview some business owners to find their beliefs behind the name of the stores and shops.
Description
With the globalization process English has proliferated in urban spaces around the world. A phenomena that has cause great impact among street walkers because it seems that even streets have become a source for learning. These public displays of language have been described in other countries such as “linguistic landscapes” and are of interest to us from the potential of discovering the reason and possible beliefs in a small town like Monteria started such a linguistic process in the market; where stores, restaurants, shops and even bars are named using the English language. Why is it attractive?
To discover the aforementioned fact we decided to carry out a small scale research project that may help us offer some of the beliefs that owners have to use a foreign language such as English to name their business.
Methodology
Qualitative research is concerned with understanding and interpreting another person's social world through accessing their lived experiences. Three types of qualitative field research methods are described here that focus on capturing lived experiences: direct observation; participant observation; and qualitative interviews.
Plan of Action
To start with we created a series of elicitation methods to gather some important data from the target population. The focus of this research has 20 businesses located in different part of the cities. Intentionally chosen to also analyze if the context may affect people’s beliefs.
Those stores, schools and restaurants chosen were visited during their normal workday, and it was possible to see that they count with a high number of clients.
An video recorded interview was applied to see their
Owners were asked within an interview the reasons why they chose a name in English to name their commerce.
As moving in the research and just looking at the
Some of the findings and results
Cities are monolingual
Vocabulary
Imaginary
Beliefs
Sociolinguistic aspect
Social practices
Literacy
Situated literacy
Identity
ENTREVISTA
* NOMBRE:
* GRADO DE ESTUDIO:
* EDAD:
* ¿QUE LO MOTIVO A COLOCAR UN NOMBRE EN INGLES A SU NEGOCIO?
* ¿CREE QUE ES MAS EFECTIVO EL USO DE UN NOMBRE EN INGLES PARA ATRAER A LOS CLIENTES?
* ¿DE DONDE OBTUVO O IDEO EL NOMBRE DE SU NEGOCIO?
* ¿SABE USTED QUE SIGNIFICA?
* ¿A USTED LE GUSTA MAS UN NOMBRE EN INGLES O ESPAÑOL PARA UN NEGOCIO?
ENCUESTA
1. A usted le gustaría más un almacén que se llame:
A) Moda sport
B) Moda deportiva
2. A usted le gustaría más un almacén que se llame:
A) Parrilla grande
B) Big Grill
3. Como suena mejor:
A) Facebook – Hotmail
B) Libro de caras – Correo caliente
4. Si usted fuese el dueño de un almacén .Colocaría el nombre en:
A) Ingles
B) Español
Porque?
ENCUESTA
1. A usted le gustaría más un almacén que se llame:
A) Moda sport
B) Moda deportiva
2. A usted le gustaría más un almacén que se llame:
A) Parrilla grande
B) Big Greell
3. Como suena mejor:
A) Facebook – Hotmail
B) Libro de caras – Correo caliente
4. Si usted fuese el dueño de un almacén .Colocaría el nombre en:
A) Ingles
B) Español
Porque ?
